Patterson Veterinary is continually seeking to expand our product offering by adding innovative, new products to our already successful lines. Product considered for evaluation typically meets the following criteria:
1. Strategic Fit
Patterson Veterinary strives to provide products that align closely or provide synergy with existing product categories.
2. Financial Viability
Our business model requires industry-standard gross profit margins, while maintaining competitive price points.
3. Competitive Advantage
Our sales force thrives on unique, exclusive products that provide strong value to customers. Product differentiation is crucial. Emotional appeal is also important, especially when tied to a rapidly expanding business opportunity implied by the product.
4. Partner Viability
Will the potential business partner relationships be healthy? Are all parties capable of meeting their long-term obligations? Can win-win relationships be established?