“Caring for animals of course comes first. But at the end of the day, if you don’t make a profit, you’re not going to help anybody.” Dr. Pate confesses to always being a … more

Every vet practice knows that putting the client first is essential to both current success and future growth. But “putting the customer first” isn’t merely a task that can be … more

The first step in implementing practice-changing equipment and technology is making the initial investment. The next step, equally important, is ensuring that you actually use it to the benefit of … more

Remember what drew you to a career in veterinary medicine? Was it because you enjoy developing marketing plans? Or that you relish crunching numbers and analyzing data? Probably not. It’s … more

In his seminal 2000 book The Tipping Point, Malcolm Gladwell outlines what sociologists call the diffusion model. It’s a way of looking at how an idea or a product gets adopted, with data to … more

Has the mood in your veterinary clinic felt a bit dreary lately? Or, maybe your coworkers seem a little more disengaged than usual? We spend a third of our lives at work, so why not spice things up? … more

Tradeshows can be chaotic, crowded and downright confusing. But they can also be enlightening, educational and even entertaining. Love them or hate them, tradeshows provide industry professionals … more

How do you go from veterinarian to CEO of a tech company? One step in front of the other. At least that’s the way Dr. Stacee Santi of Durango, Colorado, describes it. “Suddenly you& … more