The first step in implementing practice-changing equipment and technology is making the initial investment. The next step, equally important, is ensuring that you actually use it to the benefit of … more

Remember what drew you to a career in veterinary medicine? Was it because you enjoy developing marketing plans? Or that you relish crunching numbers and analyzing data? Probably not. It’s … more

In his seminal 2000 book The Tipping Point, Malcolm Gladwell outlines what sociologists call the diffusion model. It’s a way of looking at how an idea or a product gets adopted, with data to … more

Has the mood in your veterinary clinic felt a bit dreary lately? Or, maybe your coworkers seem a little more disengaged than usual? We spend a third of our lives at work, so why not spice things up? … more

Tradeshows can be chaotic, crowded and downright confusing. But they can also be enlightening, educational and even entertaining. Love them or hate them, tradeshows provide industry professionals … more

How do you go from veterinarian to CEO of a tech company? One step in front of the other. At least that’s the way Dr. Stacee Santi of Durango, Colorado, describes it. “Suddenly you& … more

Humble Beginnings

We’ve all heard the story of Steve Jobs and Steve Wozniak when they just started out. They created the first of the devices people use all the time to read articles like … more

As we welcome the New Year and ring in new resolutions, have you considered making work-life balance a priority in 2018? With job stress and burnout a serious reality for many veterinarians, … more