Market Hound's Breedology - Automated Marketing for Veterinarians

The first truly automated marketing for the lifetime of your patient.

Hands-off marketing.

The advanced matrix of Breedology is the first of its kind to automatically extrapolate, compare and communicate data that matters to your clients and ensure a regular flow of patients.

Breedology sniffs out breed-specific data and matches it to your patient profiles. The information is tailored to specific breeds of dogs and cats, enriching client knowledge and understanding of their pet throughout their pet’s life. This ensures a steady flow of education throughout the lifetime of a pet and a steady stream of client activity for you. It’s the ultimate in hands-off marketing.

On the hunt for marketing that takes less time? Sniff no further.


Like a bloodhound, you set Breedology on a marketing path once, and you’re done. For the lifetime of your patient, Breedology knows to reach out to your client at key dates in their pet’s development. Breedology is a nonprofit devoted genetics-based science. Because Breedology is fully educated about each breed, so are your clients.

Turn on the campaign you’d like to run, then do no more. Choose from the top 10 dog and cat breeds, including the Beagle, Labrador and Golden Retriever, French and English Bulldog, Poodle, German Shepherd, Yorkshire Terrier and Persian.

Breedology is the ultimate search dog.


Because Breedology is a perfect companion to your practice management software, it will search for opportunities. For example, Breedology will recognize that you have a significant number of Dachshunds in your practice. By simply turning the Dachshund campaign on with Breedology, you’ve set in motion a lifetime of breed-specific care reminders, 90 automated touchpoints from age 3 months to 15 years.

A lifetime of health.


Owners of Persian cats, for example, will get 127 touchpoints from you, from kitten to golden years, including 85 texts and 42 emails, over the course of 21 years. Owners of Standard Poodles will receive 88 texts, 44 emails, for 132 touchpoints throughout 22 years. Labrador Retriever owners will receive 64 texts, 32 emails for 96 touchpoints throughout 15 years. Because Breedology is always tracking, you’ll never miss an opportunity.

Learn how Breedology is marketing that pays for itself


Check out our practice case studies to learn more about how breed-specific communications throughout a pet’s lifetime help to drive client visits and revenue, but more importantly, how they help to improve patient health outcomes proactively!

Set the path, then release the hounds. Breedology is always on the job.


Since Breedology is a web application, you don’t need to install or download anything. Log in, select your campaign, turn it on, then forget about it. Breedology remembers to communicate with your clients, reminding them about common milestones and breed-specific problems. Breedology will communicate with your client regularly for up to 22 years.

Keen senses and a nose for business. Personalized communication.


Each time Breedology communicates with your client, it is personalized with your client’s name, patient’s name and milestone, as well as with your practice name, website, address and phone number. Clients can then simply reply to the email or text for an appointment.

Wellness milestones keep pet health on track, and are planned from puppyhood to the golden years. And it’s all triggered at once – when you turn on the campaign when you first set up Breedology. So a campaign you turn on in 2017 is still going strong – with no intervention on your part – in the year 2038!

Further down the trail


Breedology can’t help it. It’s always searching. That means Breedology will be adding more campaigns and more ways to keep pets healthy in the near future. Soon, Breedology will include more breeds, more conditions, more health and chronic disease management campaigns – equine, too!

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