PATTERSON VETERINARY INTRODUCES NEW OPTIONS FOR ePetHealth WEBSITES
June 1, 2018
Patterson Veterinary today introduced expanded offerings to its marketing automation solution, ePetHealth, including new veterinary practice website solutions powered by Beyond Indigo Pets.

May 24, 2018 (Greeley, CO) – Patterson Veterinary today introduced expanded offerings to its marketing automation solution, ePetHealth, including new veterinary practice website solutions powered by Beyond Indigo Pets. ePetHealth Websites offer a range of options from single-page, scrolling templates to completely optimized, custom-built sites with white-glove service.

“Our expanded ePetHealth portfolio is designed for practices of all sizes, from single-doctor small market practices to multi-doctor competitive market practices,” said Kevin Pohlman, President, Patterson Animal Health. “Working with Beyond Indigo on ePetHealth Websites, we’re able to provide a higher-end website solution that will help customers improve their online presence as they seek to attract new clients and grow their practice.”

Customers can create a new website or update their current site with ePetHealth Websites, choosing from templated websites with new Parallax scrolling design – a visually appealing, popular design technique – or custom-built websites (content and design owned by the practice) with additional digital marketing services:

  • Pay Per Click (PPC) Marketing – using a Google Adwords Partner to improve digital marketing efforts with Google AdWords packages
  • Social media – with options for basic Facebook ad management that includes two campaigns per month, and a marketing mind group monthly consultation (two hours per month in group trainings on how to market your practice with other like-minded practices)
  • Blogging – four custom-written blogs posted each month that the practice owns
  • Local Search Optimization – to focus intensely on Local Search with Google My Business and adapt to the 1,000+ changes Google makes each year

“Our goal is to provide veterinary professionals with simple solutions to make marketing their practice easy and generate results,” said Kelly Baltzell, M.A., President and CEO, Beyond Indigo Pets. “These new digital options through ePetHealth help take out the guesswork of managing a website by offering flexibility to fit the needs of the individual practice.”

All ePetHealth Websites options have mobile-responsive website design and social media integration. Custom sites include unique content written especially for each practice, designed to enhance SEO optimization and tell the customer story. At launch, websites are SEO-ready and custom sites are set up to take advantage of ongoing local search services that Patterson now provides.

For more information, visit pattersonvet.com/websites.

 

CONTACT:      Bria Townshend, Corporate Communications, Patterson Companies Inc.

TEL:                651.905.3349

EMAIL:             corporate.communications@pattersoncompanies.com

SOURCE:Patterson Companies Inc.

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